Privacy policy

FUME Festival ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit www.fumefestival.com, purchase tickets, or interact with us.

1. Who We Are

FUME Festival is operated by BBQ Festivals Ltd, who is the data controller for the purposes of UK data protection law.

Contact:
📧 info@fumefestival.com

2. What Data We Collect

Information you provide directly

  • Name
  • Email address
  • Phone number
  • Billing and payment details (processed by third-party providers)
  • Ticket purchase and order information
  • Marketing preferences

Information collected automatically

  • IP address
  • Browser type, device, and operating system
  • Pages viewed and site interactions
  • Referral and traffic source data

This data helps us operate the festival, fulfil purchases, and improve our website and events.

3. How We Use Your Data

We use your personal data to:

  • Process ticket purchases and manage orders
  • Send confirmation emails and essential event communications
  • Deliver customer support
  • Send marketing communications where you have opted in
  • Improve our website, events, and marketing performance
  • Meet legal, accounting, and regulatory obligations

We do not sell your personal data.

4. Legal Basis for Processing

Under UK GDPR, we process your data on the following bases:

  • Contract – to fulfil ticket purchases and provide event access
  • Consent – for marketing emails and promotional communications
  • Legitimate interests – to improve our services, prevent fraud, and understand customer behaviour
  • Legal obligation – for tax, accounting, and compliance purposes

5. Shopify & E-commerce Processing

Our website is hosted on Shopify, which provides the e-commerce platform that allows us to sell tickets and merchandise.

When you make a purchase:

  • Your data is processed securely by Shopify and its payment partners
  • Payment information is encrypted and handled in accordance with PCI-DSS standards
  • We do not store full card details on our servers

Shopify may process personal data on our behalf in order to operate the website, process payments, prevent fraud, and provide analytics. Shopify acts as a data processor and is contractually obligated to protect your information.

6. Email Marketing & Mailchimp

We use Mailchimp to manage our email marketing communications.

If you opt in to receive marketing emails:

  • Your name and email address will be stored in Mailchimp
  • Emails may include event announcements, ticket launches, and updates

Mailchimp may process data outside the UK. Where this occurs, appropriate safeguards (such as standard contractual clauses) are in place to ensure your data remains protected in line with UK GDPR requirements.

You can unsubscribe at any time using the link in our emails or by contacting us directly at info@fumefestival.com.

7. Sharing Your Data

We only share your data with trusted third parties where necessary, including:

  • Shopify (website hosting and checkout)
  • Payment processors
  • Ticketing platforms
  • Email marketing providers (Mailchimp)
  • Event operations and technical partners

All third parties are required to keep your data secure and use it only for agreed purposes.

8. Cookies & Analytics

We use cookies and similar technologies to:

  • Ensure the website functions correctly
  • Analyse traffic and site performance
  • Improve user experience

You can manage or disable cookies through your browser settings. Some site functionality may be limited if cookies are disabled.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.

Payment data is handled exclusively by secure third-party providers.

10. Data Retention

We retain personal data only for as long as necessary:

  • Transaction and ticket data: as required for legal and accounting purposes
  • Marketing data: until you unsubscribe or withdraw consent

11. Your Rights

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw consent for marketing at any time
  • Object to certain processing activities

To exercise your rights, contact info@fumefestival.com.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

13. Contact

If you have any questions about this policy or how your data is handled, contact:
📧 info@fumefestival.com